Kickstarter – A New World of Board Games

My first Kickstarter purchase, a great little deckbuilder that combines Scrabble and Dominion: Paperback

My first Kickstarter purchase, a great little deckbuilder that combines Scrabble and Dominion: Paperback

I’ve always dreamed of fantastical market bazaars imagined in the world of the Arabian nights. Genies offering you a thousand wishes, exotic and never before seen magical artifacts and the feeling of magically being pulled towards seemingly ridiculous deals that never should see the light of day. Of course, these deals are not eternal and time is of the essence. If you hesitate, you may never get that extra royal assassin for your army or the additional map to the hidden caverns of the 41 thieves. However, not all merchants can be trusted and many times has a traveller left the market with tin instead of gold.

Oh sorry… This is a features post about Kickstarter and board games, not one of my fantasy intros to a future fairytale. *cough*

The founders here at Cardboard Quest (edit: “just Stuart” Jason) have a Kickstarter interest (read: “obsession” Jason). It’s a mystical store online where you’re offered the imaginations of indie developers all bidding for your attention, trust and a little of your hard earned cash. Whenever I delve into the myriad options on Kickstarter, I feel a little like one of those wealthy, successful business men on “Dragon’s Den” with these designers pitching me their concept or, in this specific case, game. There are those that are loopy, those that make you feel giddy, ones that make you scratch your head like a Jackie Chan Meme and ones that levitate wallets from pockets. The great news for South African gamers is that most projects will ship to your front doors, although in some cases at a hefty price.

So the basics of Kickstarter, for those of you already clicking links away from this page to go and back your first project, is that you are funding a product that developers have engineered to give them the funds ahead of time so that they have the capital to produce the product. While the Persian meesenger inside of you would mutter “This is madness”, there are perks for what is essentially a pre-order product. Backers will in almost all cases get their copies before general public release, and in many instances will also get extras for the games in the form of Stretch goals. Stretch Goals can include upgraded components, additional expansions and other little extras to entice more backers to come on board for the initial pledge drive. While Kickstarter used to exist in a new realm of ecommerce, the company now heavily regulates developers to deliver on the promised goods. Each project has a required base amount needed for the project to be funded and stretch goals are added as additional funding levels are met. No money will be deducted from your account until the project date ends, giving you flexibility to cancel/or upgrade knee jerk purchases.

No one saw the signs.. that the demonic publishers were not destroying worlds, but simply exploiting the backers.

No one saw the signs.. that the demonic publishers were not destroying worlds, but simply exploiting the backers.

So while this has all sounded as enchanting as the opening lyrics of this post, I’d be singing the song of the sirens without warning you of some caveats to this online bazaar. There have been numerous Kickstarter campaigns, more in the infantile stages of their growth, where developers failed to deliver on their promised product and even fled with tens of thousands of dollars of backers money, never to be heard from again. The most famous of these was the Cthulhu game, The Doom that came to Atlantic City, which swindled backers for a sizeable sum, as well as the “reprint” of the race game, Odin’s Ravens. Both of these had eventual happily ever afters, as they were picked up by other publishers, with the latter pledging to fulfill the original backers as long as they paid for shipping. Sadly these stories of fulfillment are far from the norm.

The other fact is that many games that appear on Kickstarter, are crap. Before I get stripped naked and forced to walk through the throng of “shame” being hurled at me, there are many fantastic games that made their beginnings in crowd funding. Sadly, the ratio of gaming classic to crap heap does not favour mass purchases. Publishers may not always control the market, but they form a gate keeping function, as essentially they need their backed project to provide a return on investment as well as reflect the integrity of their publishing house. When passion is involved, it’s easy to overlook genuine quality – as you can’t see the meeples for the cardboard – and with independent kick starters trying to engineer a breakthrough, personal bias can be a rose-tinted minefield.

Cool Mini or Not produces the most detailed miniatures, just look at these Viking Warlords from Blood Rage

Cool Mini or Not produces the most detailed miniatures, just look at these Viking Warlords from Blood Rage

Doom and gloom aside, Kickstarter has opened a portal to a new dimension of board games for people to experience. Numerous successful projects, and the studios along with them, have gone on to produce new games, when initial proposals may have been rejected through traditional channels. Jamey Stegmaier of StoneMaier Games has created his publishing company around Kickstarter, producing Viticulture, Tuscany, Euphoria and Between Two Cities, and is heralded as the company that does crowdfunding games the best. Cool Mini or Not sells almost all of its projects on Kickstarter, some of them reaching peaks of funding never seen before! Zombicide, Arcadia Quest and the most recent Blood Rage have all been massive funding successes, as well as being lauded by games critics. A personal favourite kickstarter company is the studio Red Raven which is run by Ryan Laukat. Ryan is the Designer, Artist and Publisher for all his games – that’s a one man board game band – City of Iron, Above and Below  and Artifacts Inc.  are all massive Kickstarter success stories. His games have been difficult (near impossible) to get hold of in South Africa and I’m still on the quest to own something from Red Raven. If you haven’t heard of any of these, check out the funding pages on Kickstarter or look at Board Game Geek for more details.

Yes, shipping is expensive and it delays the instant gratification to be found in buying off the shelf, but Kickstarter is changing the face of board game production. It creates competition and gives small publishers a method to acquire funding for more great games. While it has its fair share of lemons, it’s a driving force behind some of the sweetest gaming, thirst quenching products that make our holidays as gamers, all the better.

  • Daniel Hallinan

    My main kickstarter indulgence is the famous / infamous (depending on who you ask) Kingdom Death game. Spent several thousand on that all in all, original campaign and extra contribution windows later.

    After two years, fulfillment is FINALLY beginning, with the promo material being shipped, the core product being shipped next month, and the expansions looking to ship end of this year, or Q1 next year. (I’ll be doing an unboxing to prove to everyone I wasn’t completely batshit insane :P)

    It’s a bit of a weird case, as I’m not actually bothered that it took so long. A large part of that, I think, is that the creator personally sent out monthly updates to cover what was going on, where expenses were going, that faulty previews had to be sent back to the factory, etc etc. That continued communication does a tremendous amount to retain faith in a product – though he did go a bit dark near the end, prior to announcing shipping was commencing.

    I’m not actually THAT concerned for the game quality (being narrative based, I’m not sure if I can get a regular group to playthrough it) – the models are astounding, and I’m very eager to use quite a few of them in my on RP campaigns. That said, it was also great to see the game demoed at GenCon, and hearing everyone who played it speak highly of it.

    • DieJason

      I’m yet to really back a serious Kickstarter project (there was a tiny one at the start of the year, which reminds me, need to check progress on that). For now I’ll leave those project to Stuart or Paul.

  • Gabriel

    So far I have backed Tiny Epic Galaxies, Post Human, and Deal: The American Dream. I can understand the obsession as it does start to become a bit addictive. I will absolutely be backing StoneMaier’s Scythe when it comes onto KS on October 13th. Shipping is a problem backing games from SA (I imagine Scythe will arrive sometime in Q2 next year ?) but as long as the games actually arrive it’s not so bad waiting a few weeks longer then everyone else.

    My brother backed Cthulhu Wars and then cancelled his pledge because he needed the money. Then he got a copy of the core game delivered to him by mistake (!) and it is honestly one of he greatest games I have ever played. He ended up re instituting his pledge to get all the expansions that he originally ordered (and I paid this time) so despite missing that kickstarter I managed to get (jointly) in on this one. Getting the emails with updates is half the fun and my brother has been sending me the latest updates for the release of the Cthulhu Wars first wave of expansions.

    • grim

      Scythe looks phenomenal, there might be blood spilled in the CBQ offices to see who gets to own it. Keen to check out Cthulhu Wars, it seemed to split many gamers – some swear it’s the greatest thing ever, others reckon it’s overrated. Only one way to find out!

      Tomorrow’s News will include an Eric Lange monster of a game, I’m sure we can do without food and water for a week or two!

    • Stuart McGarrick

      Wow, great set! I’ve got a copy of Operation Faust on the way that I’m eagerly waiting one, Seems to be a Marmite game with many claiming its the Coup killer and others saying its simply alright. Paperback has been a ton of fun to play with the Missus and family and I am kicking myself for missing out on Blood Rage, which I may have to pick up shortly.
      Eric Lang is on a Roll with Cool Mini or Not and I’ve gotten a couple of print and plays with Valeria: Card Kingdoms and then I need to still print out Funemployed…
      Yes I have a massive problem, but Kickstarters are SOOO EXCITING!

  • Rob Van Zyl

    Kickstarter has been a real boon for independent creators. Putting a great tabletop game together with Photoshop and your local printer, is one thing – getting it produced in large quantities however, requires a massive amount of capital and risk. With Kickstarter, it is possible to gauge a real interest for your work, and also get a solid idea of how ready it is for market. As said above, the is a fair amount of crap to wade through on Kickstarter, but there also quite a few real gems and professionally produced games. Kickstarter allows the concept of the long-tail theory to apply for board games, where super niche themes and IP’s can be given the chance to produce products for their niche audiences. Lastly, there is something quite special and fun about being involved in the final steps of an indie board game and communicating with the creator directly, as is there for the creator, who is galvanized by excited backers to finish and deliver that masterpiece they have been working on for years. Final delivery takes forever, but when that parcel does finally arrive – it is always a thrill to know that you are opening something quite special, that would not have existed without your help.

    • grim

      Well said!

    • Stuart McGarrick

      Thanks for your comments Rob. It would be great sometimes to get your thoughts on game design and the influence of audiences and market appeal versus personal designs. While Kickstarter has often been that special place for the indie creative, how do you feel in regards to bigger companies pushing their products through Kickstarter when honestly they could perhaps simply publish the game successfully direct to stores? Often in these cases I feel Kickstarter is used as a mass marketing device and maybe not in the traditional “funding” sense. Do these projects (Queen Game Big Boxes etc.) maybe draw away funding from the smaller gems who don’t make it due to competition in their limited run time frames?

      • Rob Van Zyl

        I don’t see any issue with the “bigger”companies using Kickstarter to fund their projects – I think they bring a legitimacy to (Kickstarter) as a pre-sales platform and show how big KS campaigns can be done when you have serious resources at your disposal. It is wonderful seeing CoolMiniorNot campaigns blasting past $500k, and they are exciting to follow from a maker perspective. They raise the quality bar. By and large, bigger companies will not flock to KS, as they run the risk of backers presuming (sometimes rightly) that the game will come to retail anyway, and they can therefore wait. As such, the big guys will need to throw more pre-order goodness at their KS and really work out their numbers. Indie developers myself can argue convincingly that without the funding, the project will not happen at all. It is also worth noting that there are no big companies on KS as yet – both Queens Games and CoolMiniOrNot are relatively small indie businesses( or they were when they began using KS ). Lastly, I am not convinced that the bigger campaigns steal sales from smaller KS productions – KS is a marketplace for ideas -> the backers of a big miniatures game are different from those who support small independent creations, and the relationship is a different one. Sometimes there is also cross-pollination -> when we ran the KS campaign for the first edition of Ancient Terrible Things, it was running at the same time as Cthulhu Wars. Did I lose sales to that massive campaign in the same genre (pulp horror)? Most certainly. But the creator of that game, Sandy Petersen, backed our campaign, which reflected on his KS profile and led to exposure and a legitimacy for our game during the campaign, that would not have happened otherwise. ( As a final thought – Cthulhu Wars was eventually air-shipped via Fed-Ex to my door in Cape Town without customs duties, though a year late. It is surprises like that, that make me love the platform! )

        • Hypnerotomachia

          Hi Rob, may I ask – where did your copy of Cthulhu Wars ship from, do you recall the delivery origin?

          • Rob Van Zyl

            I believe they shipped it directly from the factory in China.